BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
X-PUBLISHED-TTL:P1H
REFRESH-INTERVAL:P1H
CALSCALE:GREGORIAN
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU
DTSTART:20070101T000000
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:Eastern Daylight Time
END:DAYLIGHT
BEGIN:STANDARD
RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU
DTSTART:20070101T000000
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:Eastern Standard Time
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;VALUE=DATE:20261013
DTEND;VALUE=DATE:20261015
TRANSP:TRANSPARENT
X-MICROSOFT-CDO-ALLDAYEVENT:TRUE
SUMMARY:MSPA Connect 2026: Atlanta\, GA
DESCRIPTION:Join us for MSPA CONNECT October 13 14\, 2026\, in Atlanta\, Georgia\, at The Georgian Terrace\, for a more focused and intentionally intimate gathering built around executive-level networking\, strategic conversations\, collaboration\, and stronger long-term industry relationships. Early-bird registration for MSPA CONNECT opens on Monday\, June 1 on the MSPA Americas website. Space is only guaranteed for the first 40 registrants at this exclusive upscale boutique hotel (and all of our hotel guests will have suites like in the picture above).\nA waiting list will be available for late registrants. Full registration fees begin August 1\, space permitting.\nEvent Highlights Include:\nMain Stage KeynoteFrom Compliance to Competitive Advantage: Mystery Shopping as Strategic IntelligenceInteractive WorkshopHow MSPA members can better position mystery shopping as a growth-driving capability for clients.Tech Buzz by our Attending Technology SponsorsA look at emerging developments and innovations shaping the future of our industry.Legislative & Industry Intelligence UpdateAnnual executive-level briefing from MSPA Americas lobbyist Russ Hollrah on key state and federal developments impacting our business.\nDon't miss out on this opportunity to CONNECT with your MSPA peers in Atlanta this fall! \n\nHeadline Speaker: Arjun Sen\n\nBlaine Hurst\, former President and CEO of Panera Bread\, calls Arjun Sen "One of the most 'Business-Intelligent' minds in the business today." And he is coming to the inaugural MSPA CONNECT conference this October!\n\nArjun Sen is more than a business leader\, he is a Brand Zen with 30+ years of global corporate leadership experience helping organizations win big.\n\nAs CEO of ZenMango\, Arjun has worked with restaurant\, service\, retail\, technology\, education\, nonprofit\, and sports brands around the world\, helping them find their unique one-of-one advantage and has impacted companies like AliveCor\, America's Road Home\, Aspen Academy\, Celsior Technologies\, Coca-Cola\, DaVita\, DISH Network\, Floyd's Barbershop\, McDonald's Chili's\, Tiger Woods Inc.\, Walgreens\, and Win This Fight Foundation. Prior to that\, Arjun was the VP of Marketing & Operations at Papa John's\, where his team built their online business\, now worth more than $1 Billion a year and was part of the leadership that took the 3\,000-restaurant chain to record growth\, over a 4-year period.\nArjun brings a rare perspective to MSPA CONNECT that integrates customer experience\, brand trust\, and human emotion. He challenges organizations to look beyond transactions and understand what customers truly remember\, feel\, and share. Through powerful storytelling\, real-world business lessons\, and actionable insights\, he inspires audiences to rethink how every interaction shapes reputation and revenue.
X-ALT-DESC;FMTTYPE=text/html:
Join us for MSPA CONNECT \;October 13&ndash\;14\, 2026\, in Atlanta\, Georgia\, at The Georgian Terrace\, for a more focused and intentionally intimate gathering built around executive-level networking\, strategic conversations\, collaboration\, and stronger long-term industry relationships. \;
Early-bird registration \;for MSPA CONNECT \;opens on Monday\, June 1 \;on the MSPA Americas website. Space is only guaranteed for the first 40 registrants at this exclusive upscale boutique hotel (and all of our hotel guests will have suites like in the picture above).
A waiting list will be available for late registrants. Full registration fees begin August 1\, space permitting.
Event Highlights Include:
Main Stage Keynote
From Compliance to Competitive Advantage: Mystery Shopping as Strategic Intelligence
Interactive Workshop
How MSPA members can better position mystery shopping as a growth-driving capability for clients.
Tech Buzz by our Attending Technology Sponsors
A look at emerging developments and innovations shaping the future of our industry.
Legislative &\; Industry Intelligence Update
Annual executive-level briefing from MSPA Americas lobbyist Russ Hollrah on key state and federal developments impacting our business.
Don'\;t miss out on this opportunity to CONNECT with your MSPA \;peers in Atlanta this fall! \;
Headline Speaker: Arjun Sen
Blaine Hurst\, former President and CEO of Panera Bread\, calls Arjun Sen &ldquo\;One of the most &lsquo\;Business-Intelligent&rsquo\; minds in the business today.&rdquo\; And he is coming to the inaugural MSPA CONNECT conference this October!
Arjun Sen is more than a business leader\, he is a Brand Zen®\; with 30+ years of global corporate leadership experience helping organizations win big.
As CEO of ZenMango\, Arjun has worked with restaurant\, service\, retail\, technology\, education\, nonprofit\, and sports brands around the world\, helping them find their unique one-of-one advantage and has impacted companies like AliveCor\, America&rsquo\;s Road Home\, Aspen Academy\, Celsior Technologies\, Coca-Cola\, DaVita\, DISH Network\, Floyd&rsquo\;s Barbershop\, McDonald&rsquo\;s Chili&rsquo\;s\, Tiger Woods Inc.\, Walgreens\, and Win This Fight Foundation. Prior to that\, Arjun was the VP of Marketing &\; Operations at Papa John&rsquo\;s\, where his team built their online business\, now worth more than $1 Billion a year and was part of the leadership that took the 3\,000-restaurant chain to record growth\, over a 4-year period.
Arjun brings a rare perspective to MSPA CONNECT that integrates customer experience\, brand trust\, and human emotion. He challenges organizations to look beyond transactions and understand what customers truly remember\, feel\, and share. Through powerful storytelling\, real-world business lessons\, and actionable insights\, he inspires audiences to rethink how every interaction shapes reputation and revenue.